Moi Products
SOCIAL MEDIA LAUNCH & MANAGEMENT
CHALLENGE
A brand new company, this client had no pre-existing social media presence or strategy. They had products on-hand, photos of those products and another, similar business as a starting point. They knew who their target audience was, but didn’t know how to reach them.
SOLUTION
I created and launched this brand’s social media platforms and strategies from scratch! Being part of the framework for this baby business was exciting, yet challenging as I had all of the work cut out for me. I started with the content they had, the vision of the owners, and our social media magic to create a cohesive brand presence. We leveraged the contacts and credibility of their other, related company to build our initial audience. From there, we connected with wider audiences in different states through our custom engagement strategies and unique marketing events along the East Coast. Soon enough, we hit 1,000 followers, and then 2,000, and then 5,000 and so on!
KEY WINS
Increased Instagram followers approximately 607 followers within the first month
Increased weekly impressions by 47% with an increase of 2.2k+ additional weekly impressions
Increased weekly profile views by 112% with an increase of 400+ additional weekly views
Increased average weekly comments by 51%
Increased website clicks by 213%
Innovated a coastal teaching program where the Owner provided classes and products to attendees, scaling audience and trust in various states.
