Beau Coup Favors
Influencer marketing
CHALLENGE
With the impact of COVID on the events industry, this small business was struggling to bounce back to pre-pandemic revenue. They sought to reach a new demographic and expand their reach via influencer marketing.
SOLUTION
I stepped in to scout potential influencers that would fit the brand’s needs. Using personal and professional connections, we activated four influencer campaigns to place the brand in front of an audience of over 2.3 million people.
KEY WINS
Top of funnel awareness activations increased potential customer base
Seamlessly incorporated product placements in natural and relevant ways
Established brand credibility, leveraging audience trust
Expanded user generated content assets
Influencer Content:
